The target audience for the OptumRx Mobile Application is over 2 million members of the OptumRx Mail Service Pharmacy. The goal was to create a one-stop shopping experience for managing medications on-the-go. With the application, members can easily renew, refill and transfer prescriptions to home delivery with a few simple taps. We used a User Centered Design approach and conducted three rounds of Usability tests to ensure the application was easy to use for all age demographics. With consumers always on the move, the OptumRx Mobile Application is like having a pharmacy in their pockets.
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