The target audience for the OptumRx Mobile Application is over 2 million members of the OptumRx Mail Service Pharmacy. The goal was to create a one-stop shopping experience for managing medications on-the-go. With the application, members can easily renew, refill and transfer prescriptions to home delivery with a few simple taps. We used a User Centered Design approach and conducted three rounds of Usability tests to ensure the application was easy to use for all age demographics. With consumers always on the move, the OptumRx Mobile Application is like having a pharmacy in their pockets.
Millions of people are affected by permanent hearing loss and become frustrated by everyday tasks. NuWave is an assistive hearing device designed to eliminate the stigma associated with hearing loss. The eyewear, a trendy solution for those with or without prescriptive lenses, utilizes bone conduction to provide the user with crisp, clean sound. This technology translates sound waves into vibrations which travel through the skull bones directly to the cochlea. With its classic style and innovative use of technology, NuWave is the perfect solution for individuals of various hearing abilities.
PushPin Tray allows a user to place anything on it, and it will hold it in place. A grid of pins compress down when something is placed on them, then they simply pop right up, once the object is removed. The independent pins allow for any cup, bowl or shape to be held in place. Pushpin is ergonomically designed to fit comfortably on everyone’s lap. It’s modern design with concealed handles has elevated the dinning experience closer to the user, so they may enjoy a more sensory meal in any room in the house. A carefree tray, fit for all users; kids, adults, elderly and the disabled.
This plate and bowl set is the ideal tableware solution for one-handed users. Its unique design, allows the user to cut their food directly in their dinning plate, keeping the meal hot and tasty. The ambidextrous design of the cutting edge not only serves as an elegant plate partition, but also an anchor for the bowl. The versatile bowl is fixed into place for ease of use. Allowing the user to enjoy any soup, noodle, salad or snack in a stable and elegant plate setting!
This designed educational toy, whether for a child who is visually with sight or not, is one which can allow for all children to play together, and without differentiating the two. The toy Woodle, suitable for children who are 3 years and older, has been designed so that when children write the correct name of the animal they have also created its shape at the same time. In a method which is both fun and educational, it is also believed to develop cognitive and emotional intelligence.
Walking sticks were fashion accessories for centuries. They were pieces of art, beautifully crafted and were made of expensive materials and decorated with precious stones and pearls. In the second half of the 20th century, walking sticks lost their fashion component and became simple helping tool, a sign of weakness and/or old age. Marlene and Maurice are walking sticks are simple yet beautiful: they are made of contemporary material- (engraved)Plexiglas, with added LED-light in the base of the stick. The light turns on when the stick is pressed to the ground so the stick glows in the dark.